A Look Into Sony's New Concept Store in Business Review USA
Business Review USA, the top digital media source for American business news, gets an inside look into Sony's new concept store, Sony Store, in Westfield Century City mall in Los Angeles.

SAN DIEGO, CA, May 14, 2011 /24-7PressRelease/ -- Business Review USA, the top digital media source for American business news, gets an inside look into Sony's new concept store, Sony Store, in Westfield Century City mall in Los Angeles. The opening on April 1 lured in not only Hollywood's elite, but also tech geeks from around the area.

Not only are Sony products perfectly placed on the shop floor, but the simplistic, yet detailed aesthetic that Sony is known for is also very visible in this brick and mortar store. From music, games, movies, electronics, and future technologies, the new Sony Store will be the new kid on the block that everyone wants to know. Beware Angelenos, you have a new toy to play with and all the other cities are definitely jealous.

"Sony's goal is always to exceed customer expectations by providing an exciting, interactive and entertaining shopping experience," said Phil Molyneux, president and COO for Sony Electronics in a statement. "Our new store concept gives shoppers an opportunity to interact with trained and knowledgeable staff as well as preview, test, compare and unlock the full potential of Sony's entertainment offerings."

"The new store in Century City is a significant step in building a blueprint for future Sony stores, both in the U.S. and around the world," added Kiyoshi Shikano, Global Sales and Marketing Officer, Sony Corporation. "In this store, Sony is eager to test innovative offerings and listen and learn from customer feedback. We will gather opinions so that we can continually evolve and improve our retail experience, both here in the U.S. and around the world."

Read the May issue of Business Review USA here.

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